Among the truisms held dearest by Hollywood is the one that says that if you can’t persuade someone that they really want to see your movie with a 30-second elevator pitch, it’ll never fly. I encountered this modern marketing concept firsthand a couple of decades ago when I was taking a screenwriting workshop. The savvy industry insiders who were teaching the class informed me, based on my capsule description, that no one would ever want to see the feminist revenge black comedy that I wanted ...
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Frances Marion Platt
Hudson Valley Times